About us
Our story
80 years of toymaking know-how
Discover the story of Écoiffier, a French toy maker for three generations, its family know-how, its commitments and its French manufacturing.
ABOUT US
We are one of the last manufacturers to carry out all of our production in France. We employ nearly 350 people, directly and indirectly. Having our suppliers close by gives us the responsiveness and flexibility that make us strong. And while the omnipresence of “made in China” products needs no demonstration, at Jouets écoiffier we stand out with a modern, French-style approach. Inspired by the latest trends in design and colour, our toys are also safe and of high quality. For us, environmental issues and the origin of our products will remain a priority. We will therefore continue to offer our customers quality products at an affordable price, made in France. As for everything else, there is still a whole “world to imagine”!
A family business
for 3 generations
For three generations, our family has shared the same passion: imagining toys that accompany children in their everyday lives. Our story has been built on simple, strong values: closeness, trust, passing things on and a taste for work well done. Today, each new collection carries on this family know-how while meeting the expectations of children and their parents.
Toys designed
for children's early learning
Our toys are designed to support every stage of early learning and encourage children to discover the world at their own pace. Handling, imitating, building and inventing help the youngest naturally develop their motor skills and independence. Child-friendly shapes, appealing colours and simple uses encourage free, reassuring play that is accessible from the earliest age. Every child can learn, share and grow in confidence, alone, with family or with friends.
A historic player in
the French toy industry
Present in the toy world for several generations, our company carries on a French industrial know-how. From design to manufacturing, we control every step in order to offer reliable, affordable and durable products. These local roots allow us to preserve skills, support jobs and keep alive a toy industry attached to its region and to families’ expectations.
Quality resolutely
focused on the future
Quality guides every one of our decisions, from the selection of materials to the checks carried out on finished products. We keep improving our methods, our collections and our tools to offer ever safer, more responsible toys. This daily standard lets us prepare for the future with confidence, without giving up what has always defined us: simple, sturdy toys designed to support each child’s discoveries over time.